Furniture is the significant evidence to represent your life quality. You rest on it, your kids play on it, you sleep on it, and in many cases, we have them in our entire life.Thousands of famous furniture brands are overwhelming in our life these years, people would rather buy qualified brand furniture no matter how high the price is, since they believe money can garuantee the quality. 

Great brands deliver a connection beyond their function, for brands which "make life better" are simply doing good marketing. Some think that furniture brands should contribute to quality of life and wellbeing, that is, about whether companies can truly have a positive impact on people’s lives, and if so, which succeed at doing so.

Famous furniture brands and companies strictly obey five key principles of form, function, sustainability, quality and value. Each product is consisted of high-value purposes to satisfy customers' need. This might focus on functional value, psychological value, intellectual value, or social value, which must be fully embraced internally by the company to be authentic.

Commercial advantage consists of many aspects, but true happiness lies in simple things. Brands serve a purpose, but don’t provide purpose. They may raise a smile, but don’t deliver happiness. The happniness is about the joyment and pleasure when we receive a good product after our efforts and hardworking, we feel content because we deserved it. On the other hand, brand staffs spare no efforts on products, services and organisations to fill emotive voids, expand customer's personal horizons, and satisfy deeper desires of customers.