For many years, civilian furniture has been in the leading position among the furniture market. And hotel furniture only has a small percentage of the market share. In recent years, the hotel industry has been growing rapidly under the increasing development of the hotel industry. At this time, hotel furniture urgently needs a professional, large-scale market to meet this huge market demand.

How to establish a professional and large-scale market in hotel furniture?

Professional market segmentation

Hotel furniture segmentation includes: hotel engineering lighting, hotel room supporting furniture, outdoor hotel furniture, office hotel furniture, leisure hotel furniture, etc.

Diversification of platform models for operations

The establishment of hotel furniture platform is not limited to the traditional furniture stores. We can have a reasonable share of hotel furniture product positioning, but also need to develop diversified display and sales channels. Such as e-commerce platform. The development of the platform can better integrate the real market to achieve OTO marketing strategy, so that consumers can more intuitively understand the industry information, product information, through the e-commerce platform more targeted to capture the target customer group of product demand information, easy to give them accurate product sales services, It also facilitates a more symmetrical transmission of information with furniture accessories suppliers.

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The challenge of customizing hotel furniture

In addition, the positioning, design style and location of each hotel can not be exactly the same, and for hotel industry's demand, there is obvious difference between hotel furniture and civilian furniture, which makes customized to meet the needs of the industry. Customized hotel furniture can better control the quality of products, and to meet personalized needs.